Moomin characters

Meet the Moomin family and their friends

The Moomins are a family of kind trolls with soft white fur, a large round snout, pointy ears and a long tail ending in a tuft. They live a happy and adventurous life in the wooded Moominvalley, which is bordered on one side by the Lonely Mountains and on the other by the sea.

Along the Moomins, you meet all kinds of creatures, big and tiny, joyous and grumpy, charming and odd, and sometimes even a bit scary.

However fantastical and peculiar occurrences and adventures come their way, their positive and open-minded take on life resolves everything. That's the essence of Moomin philosophy.

Shop items with your favourite character

Make a match in Moominvalley

Get to know the moomins, snorks, hemulens, fillyjonks and other friends & creatures large and tiny and make your match in Moominvalley.

Pick a character:

Moominmamma Moominmamma is a gentle mother figure and the heart of the Moominhouse. She's always there to solve problems, give advice and comfort and make every visitor feel welcome.

Get to know each other

Moomin Classics: Sniff & the Muskrat

One dreams of fortune, the other thinks almost everything is useless. Get the Classics of 2024 for yourself or gift to a friend and find your Mooments of Magic with Sniff and the Muskrat!

Tove_Jansson_swimming © Per Olov Jansson.jpg

Tove Jansson – The creator of the Moomins

The Finnish-Swedish author and artist Tove Jansson (1914–2001) created the sympathetic Moomins and their extraordinary world in the 1940s. The first book, "The Moomins and the Great Flood" (1945), introduced Moomintroll, Moominmamma, and Moominpappa – the central characters of Moominvalley in the stories that were to follow. Jansson got inspired by life around her, friends and family members. Initially, the stories were written more for adults; later, they became children’s favourites as well.

Read more about Moomin Arabia

Mooments of magic with Moomin Arabia

Moomin Arabia creates delightfully designed tableware and textiles that bring together the Moomin characters and the Finnish ceramic heritage of Arabia. Let’s celebrate the everyday with the Moomins!

Read the story
From humble origins to coveted lifestyle-items

Founded in 1873, Arabia’s ceramic production began in 1874 and has been a significant part of Finnish design culture ever since. How did our humble roots take us to the worldwide prestige with tableware and lifestyle items that both design enthusiasts love and collectors go crazy about?

Read the whole story