

Blue Love
It’s time to raise a toast to love and the eighty years of Tove Jansson’s Moomin stories as we roll out the all-time favourite Love collection in a limited edition blue. The collection is available in 2025 only.
Love theme central in Moomin stories
The theme of love is an important message woven throughout the Moomin stories. It’s heart-warmingly reflected in the Blue Love collection’s illustrations, which are the same as those of the pink Love items. The sweet encounters between Moomintroll and Snorkmaiden are based on Tove and Lars Jansson's Moomin comic strips.

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Exclusive collection with Moomin 80 anniversary stamp
Cheering to the eighty years of Moomin stories, the Blue Love collection includes a mug and an adorable mini plate, each featuring a collector's favorite, special Moomin 80 bottom stamp.

Available until the end of anniversary year 2025
In the limited edition Blue Love collection, you will find delightful gifts for special moments. The collection includes the Blue Love mug, tiny mini mug, and soft textiles. The collection is available only until the end of the Moomin 80th anniversary year in 2025.

Frequently asked questions & Points of sale
Do you have any questions? You might find the answer on our Frequently Asked Questions page. If you're wondering where to buy pieces from the Blue Love collection, check out your nearest point of sale below! Remember, you are always welcome to our webshop whenever it suits you.

Moomin 80 years – Everyone's invited
It’s been eighty years since the first Moomin story, and we are turning the anniversary into a big celebration! The anniversary begins with a treat: we are launching a very special hand-painted Home mug with a running numbering, a Moomin 80 bottom stamp, and a beautiful gift box is a true collector’s gem.
